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Icelandic rockers CeaseTone use animation to tackle mental health in their captivating "Bright Side" video
Yesterday The MuseBox announced the release of “Bright Side,” the captivating new stop animation video from Iceland’s hottest new export, electro indie rockers CeaseTone. CeaseTone will make their SXSW debut this March in Austin, TX. CeaseTone overcame 150 bands to win the 2015 All Tomorrow’s Parties Unsigned Talent Competition and enjoyed watching “Full Circle” head to #17 of Iceland’s top music chart. CeaseTone will accompany Icelandic folkster Axel Flovent on a March tour of the U.S. surrounding their SXSW appearance.
CeaseTone are comprised of Hafsteinn Þráinsson (vocals, guitar, keyboard), Sólrún Mjöll Kjartansdóttir (drums), Jökull Brynjarsson (synths, samples, keyboard), and Steinar Karlsson (bass). Recent reviews point to the band’s dynamic and captivating live show that audiences at SXSW are sure to enjoy. Tónlist.de raves that “CeaseTone’s indie rock, decorated with electronic sounds, is powerful and the live sets are energetic."
According to Þráinsson, the figure in the “Bright Side” video goes through an interpretation of mental struggle, “looking for the bright side which seems to be visible, but is always just out of reach.” Þráinsson had the concept for the video, but didn't know anyone who could complete the project in time: “I did, however, know how to cut out paper and take pictures with a camera, so I figured I could just make it analog stop motion. I used that to my advantage in getting a raw and humble visualization of a concept that came straight from the heart.”
CeaseTone will perform several showcases at SXSW and are available for pre-festival interviews. More information on CeaseTone is available on their official website.
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