|Global Metal Apocalypse||
With crowdfunding on the increase, it was only to be expected that a number of platforms would arrive offering fan funding to help independent bands and artists bring in a more constant revenue stream. Their subscribers are offered exclusive content or ‘perks’ in order to perpetuate their subscription, but in the end some free digital content isn’t really much of a step up from what most artists offer direct on their social media pages and at least with crowdfunding you can get your hands on physical stuff that you can keep for the future.
In answer to this, London metal band Evyltyde have launched their very own retro-style Fan Club which combines the best of both worlds - exclusive online content via their website and physical merchandise that you receive every quarter, including a cool looking printed Fanzine.
“I really don’t like social media,” remarks Danny Merton [Evyltyde guitarist and fanzine editor]. “It’s a necessary evil, but now it’s bloated and unwieldy and so much information gets missed by people. For some things the immediacy of it works for us, but it also means that everything’s become disposable and eventually it will be deleted or go missing. This idea of having everything stored digitally is great for now, but what happens in 10 or 20 years? How many new phones, laptops, tablets and social media accounts will you have had over that time? How big will the online servers need to be to cope? There is a huge scope for loss on any of these things, I mean; I know plenty of people who lose all their contacts every time they upgrade their phones.”
The Evyltyde Fanzine is in its first edition and features legendary rock vocalist, Graham Bonnet on the cover. It contains articles written by the band members about their tours earlier this year  with Graham Bonnet Band and Swedish rockers Nocean, plus other news and info including an introduction to the band’s latest bass player - Noah Scott. There’s even a word search puzzle!
“The fanzine is a great opportunity to tell our fans the full story,” comments Hannah Delany [Evyltyde vocalist and fanzine contributor], “which you just can’t do on social media. The fanzine gives us a chance to reflect on events and then tell everyone the things that we find interesting, or funny, or stupid - rather than just throwing stuff out there to see what other people think.”
Along with the fanzine, subscribers also get a whole host of merchandise that they’d normally have to buy individually and they also get all of the band’s music releases at no additional cost, but probably the icing on the cake is that Fan Club members get AAA access to Evyltyde shows and discounts on other shows as well.
“What we wanted was something that once you’ve signed up, you wouldn’t have to keep putting your hand in your pocket to buy merch, or watch the band, or whatever,” adds Danny, “and it also means we have to work even harder at coming up with new stuff - which is a great motivator for us.”
Subscriptions are just £5 per month for UK residents and £6 per month for subscribers overseas and you can get more information on what’s included in the Fan Club (as well as subscribe) at the Evyltyde website - www.evyltyde.com
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Global Metal Apocalypse