Trooper Beer, the award winning collaboration between Stockport-based Robinsons Brewery and British music icons Iron Maiden, celebrated its 5th Birthday on Wednesday 9th May 2018.
Since its launch in 2013, the 4.7% ABV Premium British Beer has sold over 20 million pints, firmly establishing itself as a top 40 UK beer brand, whilst becoming a leading player amongst exported British Ales, having been sold in over 50 countries worldwide.
The Trooper family has grown to include three Limited Edition beers: Trooper 666 in 2015, with an ABV of 6.6%; Red ‘n’ Black, a porter style beer launched in 2016; and 2017’s Hallowed, a Belgium inspired hybrid ale.
2018 has also seen the launch of Light Brigade, a 4.1% ABV Golden beer brewed in support of Help For Heroes, the British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service, which is currently being rolled out across the UK.
These beers are the brainchild of Iron Maiden vocalist and ale aficionado Bruce Dickinson, working in partnership with Robinsons’ Head Brewer, Martyn Weeks. Dickinson commented:
“I’m incredibly proud of the success that Trooper has had, and long may it continue. To sell over 20 million pints in 5 years is something that we couldn’t have imagined when we started out with just the simple plan to make a great session ale that didn’t compromise on flavour, and the quality of the end product speaks for itself. It has been great fun to work with Robinsons on Trooper and the various Limited Editions that we have created, each of which have been unique in their own way, and it’s exciting to see the reaction that our latest beer, Light Brigade, has had too. I’m delighted that our fans and beer lovers worldwide have enjoyed them so much, and who knows what we will come up with next... Cheers!”
Trooper has won multiple Gold medals at the prestigious British Bottlers’ Institute Awards, as well as picking up awards at the World Beer Awards, Global Beer Masters and International Beer Challenge.
Oliver Robinson, Managing Director (Beer Division) of Robinsons Brewery, added:
“The fact that Trooper is celebrating its 5th birthday shows that it isn’t just a ‘flash in the pan’. Together with Bruce and Iron Maiden we have created a globally renowned beer, which continues to venture into new countries (57 and counting!) and allows us to experiment with TROOPER Limited Edition beers. It’s a project that continues to excite everyone at the Brewery and I look forward to seeing what Bruce and Martyn are planning for the future!”
To celebrate the 5th Birthday, Trooper fans can get their hands on a Limited Edition badge at one of 86 stockists across the UK. Details can be found at www.ironmaidenbeer.com.
Trooper will also be available at all Iron Maiden 2018 UK Tour dates, listed at www.ironmaiden.com.
Online customers can take advantage of a special 24 hour offer on Wednesday 9th May, with a FREE TROOPER bundle with every TROOPER order purchased online, plus 5% off all TROOPER branded products.*
For more information on IRON MAIDEN BEER, please visit www.ironmaidenbeer.com,
WATCH THE TRAILER HERE
During the longest siege a capital city has faced in the history of modern warfare, and amid the mortars and grenades, a heavy metal band agreed to play a concert…
Scream for Me Sarajevo is the astonishing story of the most unlikely of rock concerts, performed by Bruce Dickinson and his band Skunkworks in 1994. Risking their lives, they were smuggled into the besieged city to play a concert for its citizens amidst the chaos of war.
The film is far from a straight concert movie and provides an insight into a wider story of the people of Sarajevo taking drastic measures to endure the privations of war and pushing the boundaries to survive. It reflects a thriving underground arts community who were living their lives in the shadow of war and making music in the face of devastating loss, and the huge impact the concert had on the people of Sarajevo at a time when they thought they had been forgotten by the rest of the world.
This must-see documentary includes footage of the gig and the war itself, as well as recent interviews with Bruce and his bandmates. The documentary also follows Bruce making an emotional return to Sarajevo, “War turns the world on its head, but this is an optimistic message”. Speaking of his experience Bruce said, “It changed the way I viewed life, death and other human beings”.*
In addition to the film’s release, via Eagle Vision, the music from the film is being released on CD/double LP via BMG.
Comprising music from the film which spans Bruce Dickinson’s solo career, the album features the rarities ‘Acoustic Song’ (previously only available as a bonus track on the 2001 Best Of Special Edition), ‘Inertia (Live)’ (previously only available as a bonus track on the expanded re-release of ‘Skunkworks’ in 2005) and the album closer ‘Eternal’ (previously only available as Japanese bonus tracks on ‘Tyranny Of Souls’).
Scream For Me Sarajevo the film and album is now available to pre-order exclusively via PledgeMusic at www.screamformesarajevo.com.
Awards: Sarajevo Film Festival: Audience Award; Human Rights Award; Special Jury Prize (Documentary) / Chicago International Movies & Music Festival (USA): Best Feature Documentary / DokuArt Bjelovar (Croatia): Audience Award; Young Jury Award/ dokuMfest (Bosnia & Herzegovina): Best Documentary / Tuzla Film Festival (Bosnia & Herzegovina): Best Documentary
*Taken from Bruce Dickinson’s autobiography, ‘What Does This Button Do?’ available now.
Is this the strongest metal musician in the world? Finland's Tuomas Saukkonen (Before the Dawn, Wolfheart, Black Sun Aeon etc.)
Finnish winter metal band Wolfheart has quite a "strong" frontman.
Tuomas Saukkonen (Before the Dawn, Black Sun Aeon etc.) who is known from his several metal projects since the early 2000; is truly a familiar face in the gym! He just posted a video to his YouTube -channel where he benches 190kg´s which is almost 420lbs! Is he the strongest metal musician in the world?
Watch 'METAL vs. IRON' -video on YouTube: https://youtu.be/Yn_5DlDxvT4
Wolfheart is currently continuing their 'Tyhjyss' - tour at the 70000tons of Metal - cruise.
THE WAIT IS OVER! ICONIC ‘TROOPER EDDIE’ comes to Iron Maiden’s Legacy Of The Beast Mobile game ahead of their 2018 European Tour.
Mobile games publisher, Nodding Frog and global rock legends Iron Maiden are proud to announce the arrival of seminal character, ‘Trooper Eddie’ to their award-winning Legacy Of The Beast mobile game.
Modelled on the character from the song, ‘The Trooper’ from 1983’s Piece of Mind album his arrival in the game emphasises the recent announcement that Maiden’s 2018 European Tour is named Legacy Of The Beast and takes inspiration from the mobile game and spin off comic book.
Comments Iron Maiden Manager, Rod Smallwood, “For this tour we decided to base the theme around the 'Legacy Of The Beast' name, which suits our purposes perfectly by giving us scope to play a lot of 80’s favourites and to get creative and have some fun, especially with Eddie! The game has always paid tribute to the recording and touring plans of the band with the timing, characters, worlds and even the launch of the PVP arena all having relevance to what the band were up to at any one time. With ‘The Trooper’ a mainstay of our touring set list for many years now I know our fans will finally love using ‘Trooper Eddie’ in the game. He looks incredible and his special ability is one of the wildest things we have seen in the game so far.”
The Trooper has finally been fully realised within Legacy Of The Beast and true to the lore of the doomed soldiers charging against all odds, he brings a series of team enhancing skills and abilities to make him and his brigade an unstoppable force on the battlefield…
Iron Maiden: Legacy Of The Beast is a definitive experience in the mobile RPG space – taking players on an unparalleled, epic, ever-expanding, gaming journey via their smartphones & tablets.
Iron Maiden: Legacy Of The Beast, is available now for free on Apple’s App Store and Google Play.
For more information please visit - http://www.ironmaidenlegacy.com
The first ever official Iron Maiden comic book series is coming from leading US science fiction, fantasy and horror publishers Heavy Metal Publishing. The comic books are based on the band’s hit mobile role playing game, Iron Maiden: Legacy Of The Beast, where players battle as Eddie across the many worlds of Iron Maiden’s discography, from the ancient sands of Powerslave to the far flung future of The Final Frontier.
Comprising five fantastic issues, with an overarching narrative and incredible illustrations, Iron Maiden: Legacy of the Beast is written by Llexi Leon and Ian Edginton, with art from Kevin J. West, Jason Gorder, and Santi Casas. The first issue goes on sale worldwide from comic retailers everywhere on October 11th, but is available to pre-order online now. See full details below.
The comic book series expands on the video game narrative. As dark forces conspire to corrupt the fabric of reality, Eddie’s immortal soul is shattered and strewn across the cosmos – leaving a weakened, primal Eddie to battle across space and time facing off against the twisted legions of The Beast, seeking out the lost shards of his soul, and bringing order to the realms. With each victory, and with the aid of old friends, Eddie will restore his fearsome powers as he draws ever closer to facing the Unholy foe behind his fall… and thwarting a plot to unravel all of Creation!
Jeff Krelitz, CEO of Heavy Metal says, “As a lifelong fan of Iron Maiden, it is a privilege to publish the first official comic giving a narrative to their iconic mascot, Eddie. Heavy Metal’s near half-century-long history of either working with or launching the careers of only the most accomplished artists continues here with the amazing team Iron Maiden has working on this series.”
Llexi Leon, Interactive Creative Director at Phantom Music Management says, "After 40 years of unbridled creativity, innovation, and attitude, Heavy Metal has always been a home to the greatest talent in sequential storytelling and fantasy art. With a natural affiliation to the heavy music genre, it's a nexus point for counter culture and alternative arts. I can think of no better partner to explore Iron Maiden's Mythology and expand the Legacy Of The Beast!"
The official launch of the first issue is October 11th - at comic retailers everywhere. However, you can preorder a copy online NOW and get all the action delivered through your mailbox!
USA (East Coast): http://www.midtowncomics.com/store/dp.asp?PRID=IRON+MAIDEN+LEGACY+OF+THE_1665893
USA (West Coast): http://www.tfaw.com/Comics/Profile/Iron-Maiden-Legacy-Of-The-Beast-1-%28of-5%29-%28Cover-C---Casas%29___549670
Or ask your local comic book shop, quoting the Diamond Order Code for Issue #1: AUG171760
LOTB Volume 1 Release Schedule:
Issue #1 - October 11, 2017
Issue #2 - November 15, 2017
Issue #3 - December 13, 2017
Issue #4 - January 17th, 2018
Issue #5 - February 14th, 2018
Writers: (Story) Llexi Leon, (Script) Ian Edginton
Pencil Artist: Kevin J West
Cover Artist: (A) Santi Casas
Inks Artist: Jason Gorder
Color: Raúl Manriquez
Letters: Jacob Bascle
The Trooper Heavy Metal Truants, a charity cycle ride co-founded in 2012 by former Metal Hammer editor-in-chief Alexander Milas and Iron Maiden manager Rod Smallwood, is set to depart from London’s Alexandra Palace on the morning of Wednesday, June 7th for its fifth annual pilgrimage to Download Festival to benefit three children’s charities: Teenage Cancer Trust, Nordoff Robbins, and Childline. To date, they have raised £338,000.
Now in its fifth year, the three day, 164-mile ride consists of 50 cyclists from every walk of life - fans, industry, and bands who’ve included Paradise Lost, Amon Amarth, Trivium, Orange Goblin, Pendulum, Tesseract, The Raven Age and more.
To kick off their week of fundraising, The Trooper Heavy Metal Truants announced titular sponsorship from the award-winning Trooper Premium British Beer created by Iron Maiden and hand crafted by Robinsons Brewery. They have also teamed up with long-time supporters and rock/metal cabaret sensations The Lounge Kittens to record a charity single, which sees this year’s cyclists adding their vocals to a cover of 'Bicycle Race', by Queen. The single, which was mixed Olli Daffarn at Blue Dot studios, will be available via Amazon and other online retailers, and it will be followed by the launch of the Monster Rock Auction on June 6th at 6pm (6/6 @ 6).
Featuring high-end items personally donated by the world’s biggest bands, the auction will be staggered, and the first round of items will include a bass guitar donated by Geddy Lee of Rush, handwritten 'Livin’ On A Prayer' lyrics written by Jon Bon Jovi, rare original and signed Grateful Dead artwork, a signed Metallica Les Paul guitar, and a rare original oil-on-canvas portrait of The Beatles’ George Harrison by famed pop and rock artist Barry Novis. A second and even larger lot is to be announced on July 4th.
“This is all about community and doing some good in the world,” says Smallwood. “It’s that sense of community that’s at the core of heavy metal culture, and it’s also been key to the success of the Heavy Metal Truants, because people at every level of our world have truly pulled together to make this happen.”
“In five short years, the Heavy Metal Truants has truly taken on a life of its own,” adds Milas. “From our 164-mile battle with the hills and the heat next week, to our first-ever charity single, to a truly one-of-a-kind memorabilia auction, it’s testament how metal fans respond when they see good causes worth fighting for. Please help us spread the word, and help support these charities who do such inspiring work every single day.”
For more info and to donate, head to:
Get the Heavy Metal Truants vs. The Lounge Kittens cover of
BICYCLE RACE here:
The Monster Rock Auction:
Learn more about TROOPER Beer at:
Iron Maiden: Legacy of the Beast, the action‐packed, free‐to‐play mobile game where players take on
the role of the band’s iconic mascot, Eddie. Available from today for iOS and Android devices, the teams at Nodding Frog, 50cc Games and Roadhouse Interactive have created a new and unique gaming experience in close collaboration with the band and its management team, Phantom Music Management.
The game is set in a visually stunning universe, comprised of an ever expanding series of worlds
derived from Iron Maiden's music and art. Fans of the band and RPG gamers alike will battle and
strategize as Eddie and his allies. Inspired by themes from the songs, and set against a powerful and
atmospheric Maiden soundtrack, players will journey on epic quests to reclaim the shards of Eddie’s
shattered soul as he faces his most challenging adversaries.
James Hursthouse, CEO of Roadhouse Interactive comments, “As a lifelong Maiden fan, I am exceptionally proud of Legacy of the Beast and excited to launch it globally. It has been a privilege to
work so closely with Maiden and their management. With this game I believe that we have created an
outstanding, authentic RPG experience to appeal to all mobile gamers, including those discovering the band for the first time.”
Steve Harris, Bassist and founder member of Iron Maiden comments, “We've always wanted to make
a quality Maiden mobile game as we think the combination of Eddie and the music is so well suited ‐
and it’s a great way to get our music out to a new audience! When the opportunity arose to make a
mobile game which our fans, along with hopefully a lot of the gaming community, can play pretty well
anywhere in the world, and download for free at that, we jumped at it. The whole band visited
Roadhouse while touring through Vancouver back in April and we were so impressed by the creativity,
enthusiasm and passion of the team there. Visually, the worlds and character designs do us proud and the music just ties it all together.”
Llexi Leon, Interactive Director of Phantom Music Management adds, “Eddie is constantly evolving;
he’s a globally recognizable character that resonates with fans of all ages, and has taken on a life of
his own beyond the album covers where he first appeared. This game gives players a chance to step
into Eddie’s world and experience an odyssey across space and time. In this incredible RPG adventure, we’re able to explore the origins of Eddie’s power and test the limit of his abilities, bringing new mechanics to the mobile RPG genre, and creating a truly unique gaming experience for everyone to enjoy."
In Iron Maiden: Legacy of the Beast, players control Eddie’s destiny across a spectacularly diverse
array of worlds by travelling through time in captivating 3D environments. Eddie appears in many forms, each a part of Iron Maiden’s rich history, and each with a set of special powers and abilities.
Players will amass an army of powerful allies to battle alongside Eddie and face the onslaught of foes
hell‐bent on destroying him. Legions of unrelenting enemies are commanded by the Agents of Control, including The Beast, The Wicker Man, Horus and The Axis General, all drawn from the
expansive catalogue of Maiden’s albums and artwork.
The game offers over 40 different Talisman sets to choose from, which all add to characters’ vital abilities. With each battle, players will evolve their armies, take on ever‐increasing challenges to
reclaim the facets of Eddie’s soul, and ultimately defeat the Agents of Control. Gameplay is enhanced by a blistering soundtrack that features songs spanning the band's entire career. Players will hear rare, previously unheard live recordings of Iron Maiden classics adapted for the game under the close scrutiny of bassist and founding member Steve Harris.
The game is now available for free on Apple’s App Store and Google Play. For more information about
Iron Maiden: Legacy of the Beast, please visit www.ironmaidenlegacy.com
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