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Die With Your Boots On is the name of the successful collaboration that launched back in 2019 between Iron Maiden and West Ham United. With thousands of home shirts sold, there was huge appetite from West Ham & Steve to extend the range for fans around the world to enjoy in both football and music. The new West Ham / Iron Maiden away shirt (worn by West Ham attacking midfielder Saïd Benrahma & Steve Harris above) is accompanied with a new West Ham / Iron Maiden training jacket and a new range of Iron Maiden training wear.
Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965 and many Maiden fans around the world have embraced Harris’ passion for West Ham and taken up support for the club themselves, often appearing at concerts in Hammers apparel.
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