Welcome Fickle Friends, one of the UK’s most exciting, bubbling bands – and what better way to introduce themselves than with ‘Swim’, both their inaugural single for new label home Polydor and the first track they ever released. Watch the video HERE
The original demo of ‘Swim’ was casually dropped online at the start of 2014 without any expectations attached. A first taster of the band’s buoyant and unapologetically ‘80s-inspired indie-pop, it soon took on a life of its own and became the most blogged track by an unsigned act of 2014.
The 2016 official release of ‘Swim’, co-produced by Charlie Hugall (Florence and The Machine, The Maccabees etc), sees the band come full circle but with added confidence and clarity of vision that could only have been crystalized following two years of road testing. In the time since the original release, Fickle Friends have seen a huge and ever growing following, both online and on stage, and a new home for their music, having signed with Polydor in early 2016.
The band’s songs mix the bounce of Phoenix with the glossy sheen of Haim while ultimately remaining British synth-pop with heart, soul and intelligence. This is underpinned by often deceptively dark lyrics written by Natti, channelling classic themes such as unrequited love through the lens of the detachment and anxiety that can accompany life on the road.
Not one to rest on their laurels, the Brighton-based 5 piece of Natti Shiner [vocals/synth] Chris Hall [guitar], Jack Wilson [keys], Harry Herrington [bass] and Sam Morris [drums]– have since become one of the UK’s hardest working bands. While still unsigned, the band managed to play over 53 festivals around the UK and Europe over the past 2 years, honing their live set to an impeccable standard and accumulating a dedicated following along the way. This was amply demonstrated when they capped off the year with a sold out show at London’s Dingwalls in October, continuing to prove that hard work really does pay off.
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