Non-profit organization, To Write Love on Her Arms (TWLOHA) is excited to announce that they have partnered with Skullcandy for their newly launched MOOD BOOST program, designed in response to the growing mental health crisis among Millennials and Generation Z.
TWLOHA founder Jamie Tworkowski says that:-
"Music can play a big part in coping with depression and anxiety. Music reminds us that it's okay to feel and it's okay to be honest, and those truths relate directly to mental health. We couldn't be more excited about this new partnership with Skullcandy. Our dedication to helping people find hope fits perfectly with their Mood Boost program."
Skullcandy Chief Marketing Officer, Jessica Klodnicki says:-
"The statistics are startling, The World Health Organization reports more than 300 million people suffer from depression worldwide. As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help."
Every month for the next 12 months, Mood Boost will spotlight a positive mood and look to lift our collective spirits through:
● Exclusive music artist content
Four fast-rising music stars have joined the campaign to represent a diverse range of music genres and world views: Rapper Rico Nasty; Latinx singer-songwriter, Cuco; Indie-pop singer-songwriter Gus Dapperton, and London-based pop sensation, Rina Sawayama.
● Insightful athlete content
As a brand founded at the intersection of music and board sports, Skullcandy will also profile its rich roster of surf, skate, and snow athletes through interviews designed to offer uplifting stories. Followers will hear from iconic professional athletes like surfer Coco Ho, snowboarder Mark McMorris, and skateboarder Jenn Soto, among others.
● Limited-edition product/art bundle drops
The hottest Skullcandy true wireless products will be released in small-batch, custom colorways and bundled with free limited-edition art prints by renowned graphic designers and pop-culture artists, including London-based Tina Touli and design duo Rude, as well as New York City artist Queen Andrea and France/Asia-based Paiheme Studio.
Part of every bundle sale will benefit TWLOHA to help directly fund treatment and recovery for youth suffering from depression and addiction.
Since its start in 2006, TWLOHA has donated over $2.6 million directly into treatment, has responded to over 250,000 messages from over 100 countries, and traveled more than 3.8 million miles to meet people face-to-face at nearly 3,000 events. Each month, they connect with 5 million people online through social media and their FIND HELP Tool fields 5,000 searches made by people seeking affordable, local mental health resources.
Last fall TWLOHA wrapped up their 8th annual campaign to honor World Suicide Prevention Day (September 10) and National Suicide Prevention Week (September 8 - September 14). With the help of supporters from around the world, the organization was able to raise more than $250k for treatment and recovery, surpassing their initial goal of $150k. Over 5,700 people donated to the "You Make Today Better" campaign, in addition to the sale of over 4,600 World Suicide Prevention Day packs. The money raised will help sponsor over 4,100 counseling sessions and fund 60,000 FIND HELP searches.
Skullcandy is the original lifestyle audio brand with the mission "to unleash the visceral power of music for all." Based in Park City, Utah, Skullcandy designs, markets, and distributes audio products around the globe. The company's web site can be found at www.skullcandy.com.
Periphery, who released their fifth album Periphery III: Select Difficulty in July, have partnered with DC-based Vigilante Coffee Company for a special limited edition coffee, dubbed “Flatline” (a reference to the song of the same name).
“Being the coffee junkies that we are, the band and I jumped at the opportunity to develop and release our own branded coffee with Vigilante, who kept us over-caffeinated for the Periphery III recoding sessions,” explains guitar player Mark Holcomb.
“When we saw what Vigilante founder Chris Vigilante was doing and tasted the coffee they were brewing, we were floored; it was easily the best coffee I had tried in my years of living in D.C., and the band made it our go-to coffee spot. This past winter, Chris invited us into the shop for a lengthy tasting where we sampled over a dozen coffees and picked what would become “Flatline” coffee.
Aside from being excited to release such a great coffee, we’re also proud to say that a portion of the proceeds from sales of this coffee are going directly to Ecuador’s earthquake emergency relief for the 7.8 magnitude earthquake that struck Ecuador in April 2016.“
Bags of “Flatline” coffee are available now via Periphery’s webstore (Periphery.net). The coffee is described as featuring chocolate notes and a lasting mouthfeel. As it cools, its creaminess is almost chewy, with delicate earthy and toasty notes. The beans come from the Rio Intag valley of Ecuador, which, while spared a direct impact from the April earthquake, the coastal areas of the country have been deeply affected. A portion of all sales will be directed to the Catholic Relief Services, earmarked for Ecuador Earthquake Relief.
“The motivation behind this collaboration was simply to share something cool with the fans of Periphery and make a positive impact on the coffee world,” said Vigilante Coffee Company. “The rock stars of this coffee are the farmers and we're grateful to share their passion for growing great coffee with the passionate fans of Periphery and the passionate coffee lovers of Vigilante Coffee.”
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