Die With Your Boots On is the name of the successful collaboration that launched back in 2019 between Iron Maiden and West Ham United. With thousands of home shirts sold, there was huge appetite from West Ham & Steve to extend the range for fans around the world to enjoy in both football and music. The new West Ham / Iron Maiden away shirt (worn by West Ham attacking midfielder Saïd Benrahma & Steve Harris above) is accompanied with a new West Ham / Iron Maiden training jacket and a new range of Iron Maiden training wear.
Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965 and many Maiden fans around the world have embraced Harris’ passion for West Ham and taken up support for the club themselves, often appearing at concerts in Hammers apparel.
Vreid is now pleased to announce their exciting and unique partnership with the Sogndal Football Club! The club has for many years been known for developing and cultivating extraordinary talent, as the men's team currently plays in first division, the second tier of the Norwegian football league system.
Now, Sogndal Football Club is paying tribute to the band that has brought Sognametal to the whole world, by putting the logo of metal veterans and forefathers Vreid on the chest of player’s uniforms for this upcoming season.
The concept of a football club choosing to use the space to pay tribute to local heroes is very unusual, breaking typical partnership traditions, but Sogndal is no ordinary club. The collaboration oozes local patriotism as it champions two of the region’s prime exports – football and metal. In addition, head coach and former professional player Eirik Bakke (Leeds United) has himself played football with members of Vreid, bringing this collaboration full circle.
Vreid bassist Jarle 'Hvall' Kvåle pridefully exclaims:-
“Having our logo on the chest on Sogndal football's kit is an honor that is very rare. This football club has been hammered into our hearts since growing up. This is the club that was our whole childhood and youth, and it is with favorite teams as with favorite bands, it is love for life.
That Sogndal Football incorporates Vreid in its value in such a way shows the will, madness, fearlessness and pride that has built this club. Since the 1970s, these pioneers with enormous courage have built a national top club in this beautiful mountain village, and it is wonderful to see that the club is characterized by tenants, staff, players, partners and the public with a passion for the team and their hometown. The eternal underdog who constantly does the unnatural. We are extremely proud to be part of the journey of our childhood friend and Sogndal's legend Eirik. Stao no pao!”
Proud head coach and former Leeds United player Eirik Bakke adds:
"Incredible fun that my childhood friends Jarle, Einar and Jørn together with the rest of the gang in Vreid will be presented on our uniform. What they have achieved with their band is just absolutely fantastic. I myself have been out in the big world and played football in front of tens of thousands of supporters, and that they now do the same with their music makes us Sogndøler proud. This year we will go all the way with Vreid on the team. Stao no Pao.”
Die With Your Boots On is the name of a unique collaboration between Iron Maiden and West Ham United. Named after the 1983 song of the same name and driven by die-hard West Ham fan and founder member of the band Steve Harris, this partnership brings together two institutions with shared origins in London’s East End.
Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965, as he recollects:-
“I went to see West Ham play against Newcastle when I was 9 and my mate was 10. We jumped on a bus and went to the game, and they won 4-3 and that was it. I was hooked!”
Many Maiden fans around the world have embraced Harris’ passion for West Ham and taken up support for the club themselves, often appearing at concerts in Hammers apparel. Steve added:-
“When I’m up there playing and I see fans in the audience wearing West Ham stuff it gives me goosebumps.”
Tracey Stratton, Licensing Manager at West Ham, was aware of the phenomenon:-
“One weekend last summer our club shop was inundated with rock fans from all across the globe, and we realised that Iron Maiden were playing two sold out shows at the O2. It makes perfect sense to launch this collaboration, and with Steve’s passion for it and attention to detail it has been amazing.”
Harris is very proud of the tie up with West Ham and was deeply involved in the design process, commenting:-
“I think it’s brilliant. I really love that version and colour of the crest, and that old classic kind of kit. It’s a modern shape but with a retro design, and I like that. Up the Irons!”
A full home kit will be available to fans around the world, who can now show their love for both institutions with one unique homage to the Irons. Steve launched the kit with West Ham and Argentina defender Pablo Zabaleta, who added:-
“Iron Maiden are a huge icon back home in South America and it’s great for fans of West Ham and the band to be able to show their support for both!”
The kit is available to order now from maiden.store/whu and www.officialwesthamstore.com. A limited number of shirts will also be made available in the West Ham store at the London Stadium upon release.
Photos by John McMurtrie
Art Nation was founded by singer and frontman Alexander Strandell in 2014 and have since then worked really hard towards breaking out on the National and International music scene.
During 2014 they released their second single "One is Better than No One", which was the official charity song for Medicins sans Frontieres (Läkare utan gränser). The release of this song launched the writing of their debut album "Revolution" which was released in 2015.
After the album was released, success was knocking at their door. They were nominated for "Swedish breakthrough of the year" by GAFFA, placed on "Best this year" in AFTONBLADET and "Best album of the year" by Powerplay.
This time they have been selected to write the Official Gothia Cup song 2016. The song is called "We Are Better Together" which they have written themselves and are performing at the premier of Gothia at Ullevi Stadium in Gothenburg.
Listen to "We Are Better Together" here:
The 2014 FIFA World Cup will be the 20th FIFA World Cup and kicks off in Brazil Thursday 12th of June. A total of 64 matches are to be played in twelve cities across Brazil, with 32 teams involved from 5 confederations…but how would the World Cup look if Nuclear Blast let some of their bands run things? They decided to find out by asking a selection of them who they would have in their World Cup 2014 team, using only musicians!
First up Nuclear Blast decided to pitch UK golden boys THE DEFILED up against Germany’s professional boozers, TANKARD. See who they both picked, below:
But what GMA wants to know is who would The Defiled and Tankard pick for the FIFA Women's World Cup Canada 2015?
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