Die With Your Boots On is the name of the successful collaboration that launched back in 2019 between Iron Maiden and West Ham United. With thousands of home shirts sold, there was huge appetite from West Ham & Steve to extend the range for fans around the world to enjoy in both football and music. The new West Ham / Iron Maiden away shirt (worn by West Ham attacking midfielder Saïd Benrahma & Steve Harris above) is accompanied with a new West Ham / Iron Maiden training jacket and a new range of Iron Maiden training wear.
Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965 and many Maiden fans around the world have embraced Harris’ passion for West Ham and taken up support for the club themselves, often appearing at concerts in Hammers apparel.
Die With Your Boots On is the name of a unique collaboration between Iron Maiden and West Ham United. Named after the 1983 song of the same name and driven by die-hard West Ham fan and founder member of the band Steve Harris, this partnership brings together two institutions with shared origins in London’s East End.
Harris has been flying the flag for West Ham on stage for decades, with his bass guitar even featuring the club’s iconic logo. His love for the Hammers goes back to 1965, as he recollects:-
“I went to see West Ham play against Newcastle when I was 9 and my mate was 10. We jumped on a bus and went to the game, and they won 4-3 and that was it. I was hooked!”
Many Maiden fans around the world have embraced Harris’ passion for West Ham and taken up support for the club themselves, often appearing at concerts in Hammers apparel. Steve added:-
“When I’m up there playing and I see fans in the audience wearing West Ham stuff it gives me goosebumps.”
Tracey Stratton, Licensing Manager at West Ham, was aware of the phenomenon:-
“One weekend last summer our club shop was inundated with rock fans from all across the globe, and we realised that Iron Maiden were playing two sold out shows at the O2. It makes perfect sense to launch this collaboration, and with Steve’s passion for it and attention to detail it has been amazing.”
Harris is very proud of the tie up with West Ham and was deeply involved in the design process, commenting:-
“I think it’s brilliant. I really love that version and colour of the crest, and that old classic kind of kit. It’s a modern shape but with a retro design, and I like that. Up the Irons!”
A full home kit will be available to fans around the world, who can now show their love for both institutions with one unique homage to the Irons. Steve launched the kit with West Ham and Argentina defender Pablo Zabaleta, who added:-
“Iron Maiden are a huge icon back home in South America and it’s great for fans of West Ham and the band to be able to show their support for both!”
The kit is available to order now from maiden.store/whu and www.officialwesthamstore.com. A limited number of shirts will also be made available in the West Ham store at the London Stadium upon release.
Photos by John McMurtrie
Industry, Media, Policy, Academic and Creative Forces Unite To Create A New, Tony Iommi-endorsed Convention On The Global Impact Of Heavy Metal Music
World-first event to include delegates from Afghanistan, India, Lebanon, Nepal, Syria, Singapore, and more
Friday 22 & Saturday 23 March At Rich Mix - (35-47 Bethnal Green Road, London E1 6LA)
Tickets On Sale Now At http://www.worldmetalcongress.org
The inaugural World Metal Congress will be held on March 22nd and 23rd.
Representatives from every field will come together to discuss, promote, and celebrate the incredible success and scale of heavy metal music from India to South Africa to Singapore and beyond through panels, documentary film premieres and live music showcasing the unparalleled global impact of one of Britain’s greatest cultural exports.
Conceived by ex-Metal Hammer editor and Twin V Ltd. founder Alexander Milas in partnership with Dr. Lina Khatib of world-renowned policy institute Chatham House, University of Central Lancashire’s Dr. Niall Scott and independent promoter Josh Retallick of Old Empire, the aim of w\m/c is to connect the global metal community.
“This is a world-first,” says Milas. “In these troubling times the fact that this music resonates with people of every colour and culture and creed is an incredibly special thing, and we want to shout that from the rooftops. With the w\m/c we’re creating a unique forum to help bring that truly global community together, and we’ve already had a phenomenal response.”
“I’m really pleased to hear that the World Metal Congress will be taking place in the UK,” says Tony Iommi, the founding guitarist of Black Sabbath. “The metal community is huge but rarely gets the recognition it deserves. My best wishes for a successful event.”
Created with the support of Arts Council England, an industry-facing conference on day one will feature key decision-makers from labels, festivals, media, and the artists themselves including BBC Radio 1, Wacken Festival, Music For Nations, Vice, and Barney Greenway of Napalm Death among many others.
“Human rights and universal artistic licence are tightly intertwined,” says Greenway. “Breaking tired old stereotypes, celebrating free creative expression without borders and confronting and debating challenging ethical band decisions continues to be an absolute must.”
Day two presents documentary films highlighting metal’s triumph over adversity and a live gig from Singapore’s Wormrot, one of global metal’s true success stories, with much more to be revealed in the coming days.
A full programme of events will be announced in the near future through www.worldmetalcongress.org
Trooper Beer, the award winning collaboration between Stockport-based Robinsons Brewery and British music icons Iron Maiden, celebrated its 5th Birthday on Wednesday 9th May 2018.
Since its launch in 2013, the 4.7% ABV Premium British Beer has sold over 20 million pints, firmly establishing itself as a top 40 UK beer brand, whilst becoming a leading player amongst exported British Ales, having been sold in over 50 countries worldwide.
The Trooper family has grown to include three Limited Edition beers: Trooper 666 in 2015, with an ABV of 6.6%; Red ‘n’ Black, a porter style beer launched in 2016; and 2017’s Hallowed, a Belgium inspired hybrid ale.
2018 has also seen the launch of Light Brigade, a 4.1% ABV Golden beer brewed in support of Help For Heroes, the British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service, which is currently being rolled out across the UK.
These beers are the brainchild of Iron Maiden vocalist and ale aficionado Bruce Dickinson, working in partnership with Robinsons’ Head Brewer, Martyn Weeks. Dickinson commented:
“I’m incredibly proud of the success that Trooper has had, and long may it continue. To sell over 20 million pints in 5 years is something that we couldn’t have imagined when we started out with just the simple plan to make a great session ale that didn’t compromise on flavour, and the quality of the end product speaks for itself. It has been great fun to work with Robinsons on Trooper and the various Limited Editions that we have created, each of which have been unique in their own way, and it’s exciting to see the reaction that our latest beer, Light Brigade, has had too. I’m delighted that our fans and beer lovers worldwide have enjoyed them so much, and who knows what we will come up with next... Cheers!”
Trooper has won multiple Gold medals at the prestigious British Bottlers’ Institute Awards, as well as picking up awards at the World Beer Awards, Global Beer Masters and International Beer Challenge.
Oliver Robinson, Managing Director (Beer Division) of Robinsons Brewery, added:
“The fact that Trooper is celebrating its 5th birthday shows that it isn’t just a ‘flash in the pan’. Together with Bruce and Iron Maiden we have created a globally renowned beer, which continues to venture into new countries (57 and counting!) and allows us to experiment with TROOPER Limited Edition beers. It’s a project that continues to excite everyone at the Brewery and I look forward to seeing what Bruce and Martyn are planning for the future!”
To celebrate the 5th Birthday, Trooper fans can get their hands on a Limited Edition badge at one of 86 stockists across the UK. Details can be found at www.ironmaidenbeer.com.
Trooper will also be available at all Iron Maiden 2018 UK Tour dates, listed at www.ironmaiden.com.
Online customers can take advantage of a special 24 hour offer on Wednesday 9th May, with a FREE TROOPER bundle with every TROOPER order purchased online, plus 5% off all TROOPER branded products.*
For more information on IRON MAIDEN BEER, please visit www.ironmaidenbeer.com,
Appearing on BBC Radio 1 Nick Grimshaw’s Breakfast Show, Margot Robbie revealed one of her favourite bands is Download Main Stage artist Bullet For My Valentine. In the filmed segment Nick Grimshaw connects to a feed from Saskatoon Canada where the band are playing to 15,000 adoring fans and dedicate song ‘Tears Don’t Fall’ to the A List actress and successfully raise her heart rate to a whopping 134BPM
Bullet For My Valentine play Download Festival which takes place at Donington Park 8-10 June.
Headlined by: Avenged Sevenfold, Guns N’ Roses and Ozzy Osbourne.
THE WAIT IS OVER! ICONIC ‘TROOPER EDDIE’ comes to Iron Maiden’s Legacy Of The Beast Mobile game ahead of their 2018 European Tour.
Mobile games publisher, Nodding Frog and global rock legends Iron Maiden are proud to announce the arrival of seminal character, ‘Trooper Eddie’ to their award-winning Legacy Of The Beast mobile game.
Modelled on the character from the song, ‘The Trooper’ from 1983’s Piece of Mind album his arrival in the game emphasises the recent announcement that Maiden’s 2018 European Tour is named Legacy Of The Beast and takes inspiration from the mobile game and spin off comic book.
Comments Iron Maiden Manager, Rod Smallwood, “For this tour we decided to base the theme around the 'Legacy Of The Beast' name, which suits our purposes perfectly by giving us scope to play a lot of 80’s favourites and to get creative and have some fun, especially with Eddie! The game has always paid tribute to the recording and touring plans of the band with the timing, characters, worlds and even the launch of the PVP arena all having relevance to what the band were up to at any one time. With ‘The Trooper’ a mainstay of our touring set list for many years now I know our fans will finally love using ‘Trooper Eddie’ in the game. He looks incredible and his special ability is one of the wildest things we have seen in the game so far.”
The Trooper has finally been fully realised within Legacy Of The Beast and true to the lore of the doomed soldiers charging against all odds, he brings a series of team enhancing skills and abilities to make him and his brigade an unstoppable force on the battlefield…
Iron Maiden: Legacy Of The Beast is a definitive experience in the mobile RPG space – taking players on an unparalleled, epic, ever-expanding, gaming journey via their smartphones & tablets.
Iron Maiden: Legacy Of The Beast, is available now for free on Apple’s App Store and Google Play.
For more information please visit - http://www.ironmaidenlegacy.com
The first ever official Iron Maiden comic book series is coming from leading US science fiction, fantasy and horror publishers Heavy Metal Publishing. The comic books are based on the band’s hit mobile role playing game, Iron Maiden: Legacy Of The Beast, where players battle as Eddie across the many worlds of Iron Maiden’s discography, from the ancient sands of Powerslave to the far flung future of The Final Frontier.
Comprising five fantastic issues, with an overarching narrative and incredible illustrations, Iron Maiden: Legacy of the Beast is written by Llexi Leon and Ian Edginton, with art from Kevin J. West, Jason Gorder, and Santi Casas. The first issue goes on sale worldwide from comic retailers everywhere on October 11th, but is available to pre-order online now. See full details below.
The comic book series expands on the video game narrative. As dark forces conspire to corrupt the fabric of reality, Eddie’s immortal soul is shattered and strewn across the cosmos – leaving a weakened, primal Eddie to battle across space and time facing off against the twisted legions of The Beast, seeking out the lost shards of his soul, and bringing order to the realms. With each victory, and with the aid of old friends, Eddie will restore his fearsome powers as he draws ever closer to facing the Unholy foe behind his fall… and thwarting a plot to unravel all of Creation!
Jeff Krelitz, CEO of Heavy Metal says, “As a lifelong fan of Iron Maiden, it is a privilege to publish the first official comic giving a narrative to their iconic mascot, Eddie. Heavy Metal’s near half-century-long history of either working with or launching the careers of only the most accomplished artists continues here with the amazing team Iron Maiden has working on this series.”
Llexi Leon, Interactive Creative Director at Phantom Music Management says, "After 40 years of unbridled creativity, innovation, and attitude, Heavy Metal has always been a home to the greatest talent in sequential storytelling and fantasy art. With a natural affiliation to the heavy music genre, it's a nexus point for counter culture and alternative arts. I can think of no better partner to explore Iron Maiden's Mythology and expand the Legacy Of The Beast!"
The official launch of the first issue is October 11th - at comic retailers everywhere. However, you can preorder a copy online NOW and get all the action delivered through your mailbox!
USA (East Coast): http://www.midtowncomics.com/store/dp.asp?PRID=IRON+MAIDEN+LEGACY+OF+THE_1665893
USA (West Coast): http://www.tfaw.com/Comics/Profile/Iron-Maiden-Legacy-Of-The-Beast-1-%28of-5%29-%28Cover-C---Casas%29___549670
Or ask your local comic book shop, quoting the Diamond Order Code for Issue #1: AUG171760
LOTB Volume 1 Release Schedule:
Issue #1 - October 11, 2017
Issue #2 - November 15, 2017
Issue #3 - December 13, 2017
Issue #4 - January 17th, 2018
Issue #5 - February 14th, 2018
Writers: (Story) Llexi Leon, (Script) Ian Edginton
Pencil Artist: Kevin J West
Cover Artist: (A) Santi Casas
Inks Artist: Jason Gorder
Color: Raúl Manriquez
Letters: Jacob Bascle
Sony Music Entertainment and legendary heavy metal band Judas Priest announced today that “Judas Priest: Road To Valhalla,” a new mobile game for iPhone, iPad and iPod touch is out now on the App Store here.
The app features stunning new visuals and gameplay set to the iconic songs “Halls of Valhalla,” “Breaking the Law”, “Turbo Lover”, “Electric Eye”, and “Painkiller” and “You’ve Got Another Thing Coming.” watch the trailer on VEVO.
Judas Priest: Road To Valhalla innovates by making isolated song stems (eg drums, vocals, guitar) from the 2016 ‘Battle Cry’ album available to players exclusively within the game. Using an innovative visual mechanic, players must fill “stem meters” to construct the full song and progress through each level of the game.
“When we set out to make this game, we wanted to give fans a new kind of visual listening experience” said Rob Halford, who also appears in a series of exclusive video clips throughout the game. “For the first time, we are making individual stems of our songs available to fans to give them a new and interactive way to engage with some of the best songs from our catalogue.”
“Judas Priest: Road To Valhalla” is a joint collaboration between Judas Priest, Sony Music Entertainment, Trinifold Management LLC UK and Babaroga, a leading mobile game studio.
“Metal maniacs are you ready to join Judas Priest on the Road To Valhalla.....? We are excited to have you take charge and lead the way on the bike and the tour bus! Let the molten metal mayhem begin with the thrill of the ride! Can you claim victory on this perilous journey that leads you into Valhalla...?”
Have a blast and enjoy!
Rob, Glenn, Richie, Ian and Scott
Iron Maiden: Legacy of the Beast, the action‐packed, free‐to‐play mobile game where players take on
the role of the band’s iconic mascot, Eddie. Available from today for iOS and Android devices, the teams at Nodding Frog, 50cc Games and Roadhouse Interactive have created a new and unique gaming experience in close collaboration with the band and its management team, Phantom Music Management.
The game is set in a visually stunning universe, comprised of an ever expanding series of worlds
derived from Iron Maiden's music and art. Fans of the band and RPG gamers alike will battle and
strategize as Eddie and his allies. Inspired by themes from the songs, and set against a powerful and
atmospheric Maiden soundtrack, players will journey on epic quests to reclaim the shards of Eddie’s
shattered soul as he faces his most challenging adversaries.
James Hursthouse, CEO of Roadhouse Interactive comments, “As a lifelong Maiden fan, I am exceptionally proud of Legacy of the Beast and excited to launch it globally. It has been a privilege to
work so closely with Maiden and their management. With this game I believe that we have created an
outstanding, authentic RPG experience to appeal to all mobile gamers, including those discovering the band for the first time.”
Steve Harris, Bassist and founder member of Iron Maiden comments, “We've always wanted to make
a quality Maiden mobile game as we think the combination of Eddie and the music is so well suited ‐
and it’s a great way to get our music out to a new audience! When the opportunity arose to make a
mobile game which our fans, along with hopefully a lot of the gaming community, can play pretty well
anywhere in the world, and download for free at that, we jumped at it. The whole band visited
Roadhouse while touring through Vancouver back in April and we were so impressed by the creativity,
enthusiasm and passion of the team there. Visually, the worlds and character designs do us proud and the music just ties it all together.”
Llexi Leon, Interactive Director of Phantom Music Management adds, “Eddie is constantly evolving;
he’s a globally recognizable character that resonates with fans of all ages, and has taken on a life of
his own beyond the album covers where he first appeared. This game gives players a chance to step
into Eddie’s world and experience an odyssey across space and time. In this incredible RPG adventure, we’re able to explore the origins of Eddie’s power and test the limit of his abilities, bringing new mechanics to the mobile RPG genre, and creating a truly unique gaming experience for everyone to enjoy."
In Iron Maiden: Legacy of the Beast, players control Eddie’s destiny across a spectacularly diverse
array of worlds by travelling through time in captivating 3D environments. Eddie appears in many forms, each a part of Iron Maiden’s rich history, and each with a set of special powers and abilities.
Players will amass an army of powerful allies to battle alongside Eddie and face the onslaught of foes
hell‐bent on destroying him. Legions of unrelenting enemies are commanded by the Agents of Control, including The Beast, The Wicker Man, Horus and The Axis General, all drawn from the
expansive catalogue of Maiden’s albums and artwork.
The game offers over 40 different Talisman sets to choose from, which all add to characters’ vital abilities. With each battle, players will evolve their armies, take on ever‐increasing challenges to
reclaim the facets of Eddie’s soul, and ultimately defeat the Agents of Control. Gameplay is enhanced by a blistering soundtrack that features songs spanning the band's entire career. Players will hear rare, previously unheard live recordings of Iron Maiden classics adapted for the game under the close scrutiny of bassist and founding member Steve Harris.
The game is now available for free on Apple’s App Store and Google Play. For more information about
Iron Maiden: Legacy of the Beast, please visit www.ironmaidenlegacy.com
Rob da Bank says:
“I’m not sure if there’s an emoji for ‘wetting yourself laughing’ yet but we need one for the Chuckle Brothers. I booked them as a bit of a laugh last year but they drew one of the biggest crowds of the weekend and had to do about 1000 selfies afterwards for some rabid fans. I’m still not sure I understand it all but i do love ‘em, and had to get them for all of our shows this year!”
Paul Chuckle says:
“Thanks for this great tribute but I have to say our time at Bestival last September was one of the best days we've ever had. We've done and appeared in many things including the Children's Royal Variety show, but can honestly say this matched anything. The day was amazing and we can't wait to do it all again this year. Great crowd, great guys to work with all round, and memories that will last for ever. See you all soon.
“PS. Can't wait”.
One of the country’s best loved double acts, The Chuckle Brothers are the premier slapstick team that kept generations of kids entertained with perfectly timed pratfalls in 22 series of their acclaimed ChuckleVision television show. Launching the catchphrases “to me, to you” and “oh dear, oh dear” into common parlance, their influence on youth culture shouldn’t be underestimated.
They’re a canny pair too, as well as getting in on the current grime revival right from the word go with ‘To Me, To You (Bruv)’ their collaboration with Tinchy Stryder, last year also saw the pair make their festival debut at Bestival in front of 14,000 people. We like to think we know a thing or two about festivals after 12 years out in the fields, but we can honestly say that the crowd reaction to the Chuckle Brothers was utterly astonishing, to say the least. What can only be described as unbridled joy filled the Big Top and a huge outpouring of emotion from the capacity crowd turned their 15-minute slot into one of the highlights of any Bestival. Ever.
And so, in celebration of their much-anticipated appearances this year, at not only Bestival but also Camp Bestival and Common People, 5th May has been declared 'Chuckle Brothers’ Day'. Join us in a gleeful celebration of a truly influential comedy duo who we think are criminally unsung. Take to the streets proclaiming ‘TO ME, TO YOU’ with all your heart, and make sure you honour Chuckle Brothers’ Day with some DIY slapstick fun.
The Chuckle Brothers will appear at:
Bestival Party – Bussey Building, London – 6th May
Common People – Southampton & Oxford 28th & 29th May www.commonpeople.net
Camp Bestival – Lulworth Castle Dorset – 28th – 31st July www.campbestival.net
Bestival - Robin Hill, Isle of Wight – 8th-11th September www.bestival.net
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