The votes are in, and the multi-award winning girl group, Little Mix, have been crowned the winners! Little Mix will take the Best Live Act Award, sponsored by Ticketmaster and Live Nation, at today’s O2 Silver Clef Awards.
The only award voted for by the public at the O2 Silver Clef Awards, ‘Mixers’ proved their dedication to give the band the title of Best Live Act, fighting off fierce competition from the likes of Beyoncé, Coldplay, Stormzy and Take That. The group received over 50% of the total vote, making the girls clear champions, who will now sit alongside previous winners such as One Direction (2016 & 2013), Arctic Monkeys (2015), and Sir Paul McCartney (2011).
On their win, Little Mix said: “We can’t thank our fans enough for awarding us with the Best Live Act! To win in such company as these nominees, and be the first female act to take home the award is an incredibly proud moment for us. We have so much respect for Nordoff Robbins and the work that they do, it is such a wonderful charity. We really are so honoured to receive this award at the O2 Silver Clefs today.”
The Best Live Act winners are currently on their arena tour, which will see them play 60 shows across Europe, Australia and Asia, selling over 500k tickets. They are now chart-topping, with four UK number one singles, and have over one billion YouTube and Vevo views worldwide. The band received the Best British Single honour at the Brit Awards this year. Their debut album DNA, reached the top ten in ten countries, smashing a record the Spice Girls held for almost two decades.
Andrew Parsons, MD Ticketmaster UK says, “Ticket selling phenomenon Little Mix made history by becoming the first and only group to win the X Factor, and thanks to their loyal fans, they are now the first female act to win the Best Live Act award. It was great to see the band make the shortlist for the second year in a row, and winning the award is thoroughly deserved.”
Fans voted for the shortlist of ten artists, who performed in the UK between March 2016 and March 2017, handpicked by a panel of music industry experts. The nominated artists were:
Christine and The Queens
Fans who voted either via the Ticketmaster website or with the relevant hashtag on Twitter, were automatically entered to win a unique portrait of their favourite live act. The lucky fan will receive the attached painting by Instagram artist Will Thompson.
Little Mix have thanked fans via a video posted here: http://bit.ly/2tnr435
The Nordoff Robbins O2 Silver Clef Awards will be held tomorrow, Friday, 30th June.
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