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With her heavy duty pop songs that fizz with rock’n’roll energy and bare bones emotion, MY is here to drag pop into the moshpit and steal our hearts at the same time. The 24 year old Swedish singer and songwriter is, depending on your preference, akin to Paramore’s Hayley Williams as produced by Max Martin or My Chemical Romance fronted by Katy Perry, all coated with a layer of Swedish noir. Her debut track Invincible is available now on Relentless Records.
WATCH THE STRIPPED ‘INVINCIBLE’ VIDEO HERE:
Co-written with Mike Duce of Lower Than Atlantis, Invincible was recorded in the UK last year and is a tale of strength and empowerment. MY explains; “I wrote Invincible with my friend Mike Duce, and the producer team Laconic. In the beginning the song was about being strong and independent, but it’s also about being with someone who empowers you. It could be a friend, a faith, or even an interest that makes you feel great. Main message: surround yourself with a love that makes you feel wonderful and epic.”
Born and raised in a small village in rural Sweden, the daughter of the preacher from the local chapel, MY sings of life and love with brutal honesty and a dark edge. Raised on a diet of Bob Dylan, Crosby, Stills and Nash and of course ABBA, and later discovering Nirvana, My Chemical Romance and bands like Refused from the local hardcore scene, MY’s love of both the hard and soft ends of the sonic spectrum goes way back to her childhood.
Now, with over 70 songs recorded in between her home base of Stockholm and London, including the awesomely aggro ‘Don’t Tell My Heart’ and out-of-control ‘White Water’, MY has to embark on the unenviable task of whittling them down for her debut album, due for release next year.
Honesty, dark lyrics, social conscience, guitars and animals, wrapped up in pop songs. This is MY. A new pop force has arrived.
MY’s debut single ‘Invincible’ is available to buy now on iTunes and to stream on Spotify.
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